

It wasn't until 2019 that the Lionesses got a kit of their own, and before 2015, they were playing in kits designed for men, sometimes even having to play in hand-me-downs from the men's team. The effect of not having their own shirt has been felt for generations, think of all the last-minute winners, memorable celebrations and era-defining achievements that happened with no kit to tie them to. This is the shirt we should’ve had, and now we can wear it with pride.
This shirt has been designed by Hattie Crowther, a leading fashion designer in women’s football. Hattie has delved into what it means for a shirt to be an England shirt, creating a bespoke, unique, piece that the women’s team could have, and should have, worn. The badge that we all know has been left empty, a purposeful design choice to show the lack of representation from the past. Interwoven into the shoulders, she has honoured the generations of talent who played without a kit. You can choose which player you would like on the back of your shirt, in the font from their generation, and the number showcasing what year they should have worn it.


In 2015, ex-Lioness Claire Rafferty competed at the Women's World Cup in Canada. However, even on the world stage, she was handed a men's shirt to wear on her back. Claire’s story is one of many, from generations of players who were robbed of the opportunity to build nostalgia around a kit of their own. This is why Claire, Foudys and pioneers within the women’s game are coming together to create The Missing Shirt.



All proceeds from The Missing Shirt will go towards funding grassroots women’s football, enabling and inspiring future generations of female talent by ensuring that they have the resources and representation that their icons didn’t.