My name is Helen and I launched Foudys in 2020. I've followed women's football for as long as I can remember and I've always felt passionate about supporting more women to access sport. Merchandise is a key way of increasing brand awareness and the commercial aspects of the game. Back in 2020 the accessibility to specific women's football product simply wasn't good enough, so I set out on a mission to change that and create a centralised platform which recognised the fans and players of women's football. Now, through our hard work with brands and other entities we've managed to improve the product ranges, improve the accessibility and support the growth of women's football.

We produce amateur kits from scratch, we offer training and equipment, we supply replica kit and gear and we're keen to branch into other merchandise surrounding women's football.

Let's continue to make HERstory.