My name is Helen and I launched Foudys in 2020. It's been a massive rollercoaster but we're still here in 2024 breaking down barriers and changing the game. I've followed women's football for as long as I can remember and I've always felt passionate about supporting women to access sport.

In my spare time I'm run a women's football club (big up Manchester Laces) and I advocate for inclusivity in sport.

I see Foudys as so much more than a boring old football retailer. Firstly, I'm one of the only female CEOs in football retail and I take that responsibility very seriously. I want to change the way we view sports. I want to see other retailers represent her and advocate for her.

I sit within brands and have a voice in those spaces that can hopefully help to improve experiences for future generations. Whether its changing the sizing of women's kit, funding for girls football clubs or talking about periods, sports bras and footie boots for girls, I try to use this platform for good.

We're so proud of our many major club partnerships and we're excited to take on more in 2025.

Let's continue to make HERstory. 

Helen

Founder and CEO of Foudys